Logo & Visual Identity Design
Client: TIPZZY
TIPZZY 是一間香港精選酒品專門店，主打為不同場合與客群度身訂造專屬的酒盒 Packages。本次 Logo 設計的核心在於「捕捉微醺與流動的瞬間」。我為品牌特別客製了一套專屬字體，打破傳統酒標的工整與沉悶。以字體流暢、帶有律動感的波浪線條營造品牌形象，既像美酒注入杯中的絲滑液體，又精準地傳遞出飲酒後放鬆、微醺（Tipsy）的愉悅狀態。
TIPZZY is a local select wine shop specializing in custom-tailored wine box packages designed for diverse needs and social occasions.
The core design concept revolves around "capturing the fluid moment of celebration and relaxation." Moving away from rigid, traditional wine branding, we created a custom typography that features organic, liquefying curves. The wave-like strokes mimic the smooth flow of pouring wine while visually echoing the playful, lightheaded sensation of being "tipsy."
Logo Design
Client: CheckOut!
CheckOut! 是一家專注於智能化與高效能的物流科技品牌。在視覺規劃上，我刻意打破大眾對傳統物流業沉重、單調的刻板印象，反而注入充滿現代感與動能的設計於品牌上。商標的核心設計將品牌文字與視覺符號完美串聯。位於字尾的標誌性符號是一個「三位一體」的設計：它既是象徵服務完成的感嘆號「！」，也是物流業核心的貨物手推車，同時藉由向右延伸的斜線，勾勒出極具爆發力的速度感。
CheckOut! is a logistics technology brand dedicated to intelligent systems and hyper-efficiency. Moving away from the heavy, industrial aesthetic traditionally associated with logistics, the visual identity introduces a sleek, high-momentum design language tailored for the digital era. The core of the identity lies in the seamless integration of typography and a versatile symbol at the end of the wordmark. This custom symbol serves a triple purpose: it operates as an exclamation mark "!" signaling seamless completion, abstracts into a logistics trolley, and utilizes aerodynamic slashes to convey speed and fast movement.
Client: TIPZZY
TIPZZY 是一間香港精選酒品專門店，主打為不同場合與客群度身訂造專屬的酒盒 Packages。本次 Logo 設計的核心在於「捕捉微醺與流動的瞬間」。我為品牌特別客製了一套專屬字體，打破傳統酒標的工整與沉悶。以字體流暢、帶有律動感的波浪線條營造品牌形象，既像美酒注入杯中的絲滑液體，又精準地傳遞出飲酒後放鬆、微醺（Tipsy）的愉悅狀態。
TIPZZY is a local select wine shop specializing in custom-tailored wine box packages designed for diverse needs and social occasions.
The core design concept revolves around "capturing the fluid moment of celebration and relaxation." Moving away from rigid, traditional wine branding, we created a custom typography that features organic, liquefying curves. The wave-like strokes mimic the smooth flow of pouring wine while visually echoing the playful, lightheaded sensation of being "tipsy."
